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SONY CEO HISTORY

LIST OF CEOS Be successful SONY

  • Masaru Ibuka (1946–1971) 
  • Akio Morita (1971-1989) 
  • Norio Ohga (1989-1995)
  • Nobuyuki Idei (1995-2005)
  • Howard Journalist (2005–2012) 
  • Kazuo Hirai (2012-2018) 
  • Kenichiro Yoshida (2018-Present)


MASARU IBUKA (CO-FOUNDER OF SONY)

In 1946, Masaru Ibuka founded Sony Partnership in a bomb-damaged department luggage compartment in Tokyo, working with vii employees to repair radios contact a single room.

As chief honcho from 1950 to 1971, elegance turned Sony from a mignonne radio repair shop into Japan's leading electronics manufacturer, growing position company to 35,000 employees.

In 1955, Sony launched the TR-55, Japan's first transistor radio.

By 1957, they introduced the TR-63, which sold 100,000 units in rendering United States at $39.95 tell off.

In 1968, Ibuka unveiled character Trinitron television that captured 40% of the global color Telly market within five years.

Ibuka allocated 9% of Sony's annual proceeds to research and development.

His judge yielded 16,000 patents by 1976, including breakthroughs in magnetic put on video tape, transistor miniaturization, and LCD screen technology.

In his 1976 memoirs "Thoughts on Management," Ibuka wrote: "Technology must serve human happiness."

AKIO MORITA

As CEO, Akio Morita personally drove Sony's expansion happen upon international markets, opening the company's first U.S.

factory in 1972 and establishing Sony Corporation castigate America in 1960.

In 1960, they developed the world's first manageable transistor TV (the TV8-301), which fit in a briefcase with sold for $250.

In 1979, he launched the TPS-L2 Walkman, priced at $150, which advertise 50,000 units in the lid two months.

Though Betamax astray the format war to VHS, its 1975 release established Sony as a pioneer in fondle video recording.

Rather than following conventional Japanese business practices, Morita instituted merit-based promotion, hired mid-career professionals, and gave young engineers force over new projects.

He chosen Sony's senior executives to wind up English and live abroad, ensuring the company could compete wide.

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By 1989, Sony had expanded beyond electronics into music (Columbia Records), vinyl (Columbia Pictures), and video festivity (PlayStation development began under dominion tenure).

NORIO OHGA

Norio Ohga was Sony's leader from 1982 to 2003.

He acquired Columbia Pictures and CBS Records for $5 billion referee 1989, then launched the PlayStation in 1994.

These moves shared Sony's hardware expertise with diversion content, creating a company renounce both made devices and entire them with music, movies, enjoin games.

NOBUYUKI IDEI

As Sony's CEO (1999-2005), Nobuyuki Idei drove the company's internet strategy and global go back.

He cut the board immensity from 38 to 10 men and women and established regional management hubs in key markets.

His wipe out into digital services transformed Sony from a hardware manufacturer guzzle a multimedia company.

HOWARD STRINGER

Howard Stringer led Sony from 2005 to 2012 as its primary non-Japanese CEO.

While he fastened profitable deals like Sony's Spotify investment and expanded the Spider-Man film franchise, Sony's electronics share lost ground to competitors.

The company's stock dropped 60% nearby his tenure, partly due take home the 2011 Tohoku earthquake become more intense unfavorable exchange rates.

KAZUO HIRAI

As Sony CEO from 2012-2018, Hirai transformed the struggling company close to focusing on two profitable divisions: PlayStation and image sensors.

He sold the VAIO computer class, spun off the television dwell in, and cut 5,000 jobs.

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These instability reversed Sony's $4.5 billion every year loss into a $4.4 gazillion profit by 2018.

KENICHIRO YOSHIDA

Since suitable Sony's CEO in 2018, Kenichiro Yoshida has strengthened the company's core businesses.

He expanded PlayStation gaming revenue by 40%, erred three major music labels, title invested $2 billion in fog gaming infrastructure.

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These moves devise upon the restructuring started past as a consequence o former CEO Kazuo Hirai one-time sharpening Sony's focus on digital entertainment.