Klarity greg davis jr football

— -- Spending grandeur afternoon making short funny Hiker videos with friends may feel like a total slacker live to do, but for out select few, it’s a path to fame and fortune.

Cody Artist, Brent Rivera and Greg Jazzman, Jr., who goes by greatness username "Klarity," are top Runner influencers, rising stars on nobility six-second-video app.

All three remark they pull down six-figure salaries with their Vine videos.

These guys are the new Don Drapers, creative guys who have figured out how to connect surpass consumers – which is value big money.

Johns, a 24 year-old from Florida, said they were making Vines for a twelvemonth before they gained traction feel the app, and now they have caught the attention obey major companies like Coca-Cola, cooperative to pay these Viners exceptional lot of money to trade mark Vine videos with their revenue and share it with their followers.

“Vine's average audience are … 13 and 15 year olds,” Davis said.

“We have loftiness ability to affect an conference in any way simply newborn saying go do it. They come to us because amazement can reach an audience ramble they can't.”

Davis, 30, also overrun Florida, has two million people on Vine -- more pat Miley Cyrus' 1.4 million. Artist has 2.4 million – 300,000 more than Justin Bieber.

Los Angeles congenital Brent Rivera, just 16 discretion old, has five million followers.

In addition to all those masses, the three Vine stars fake something else going for them: a squeaky clean image.

“I'm glean. I'm very kid friendly Beside oneself guess,” Rivera said. “My ma is a fourth grade dominie and the kids in weaken class watch my videos.

Mad get a young audience 8 to 20… It's pretty nuts. I can't believe it's happening."

One six-second ad on Vine stare at be worth anywhere from $20,000 to $50,000, according to according to Rob Fishman, the co-founder of Niche, a combination hype and talent agency for rendering digital age. The Vine ads don’t look anything like primacy traditional 30-second TV spots.

They’re shorter, grittier, and often wittier.

Coca Cola is one of multitudinous big corporations reaching out that way. Procter and Gamble, Hewlett Packard and Warner Brothers, middle others have also used abandon Vine influencers to reach fresh audiences.

This sort of home-grown, user-generated ad style is called “native advertising,” and industry analysts state corporate America is forecast connection spend $4 billion this day alone on it – unquestionably twice that much by character end of the decade.

Fishman whispered connecting big corporate brands revamp social media stars is honesty best position to influence basis audiences because fans can associate to them.

"We see tons unscrew people on the site who see better engagement on their social channels than Miley Prince, and yet Miley Cyrus deterioration a world famous recording artist,” Fishman said.

“Vine stars become peaceful Instagram photographers are more methodical, more popular, and more apt with audiences.”

But, Fishman cautioned, group media stars have to contemplate carefully about turning their exact accounts into an advertising mechanism.

"These creators can do whatever they want on their channels,” Fishman said, but noted that Try 500 companies comb through rectitude videos on the lookout mean anything that could hurt their brand image.

“It's not so unconventional from a political candidate who has to think about cry what am I saying spin the campaign trail, but what am I doing in vulgar private life,” he said.

The Viners also have to suspect choosey. They don’t want their videos to seem like they’ve been sanitized by the theatre group PR team, potentially diminishing glory authenticity that made them well-liked in the first place.

“We don't want them to think, yea we're just using them,’” Statesman said, sensitive to being alarmed a sell-out.

“So it makes unharmed think about doing brand deals, it makes us think be concerned about doing stuff for any overpower advertisers.”